Bethany Parker
Director, Customer Insights & Analytics
- Role
- Director, Consumer Insights & Analytics at The Home Depot
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Bethany Parker
Well-rounded marketing leader with more than 16 years of experience driving growth for some of the largest and most iconic brands in the United States.My background includes 8 years delivering both top-line growth and bottom-line impact for leading CPG brands including Pedigree®, CESAR®, Temptations™, and IAMS™ through roles spanning Supply Chain, Project Management, and Marketing.For the past 7 years, I have supported one of the largest retail companies in the world, The Home Depot, originally by developing media and marketing strategies centered on the home décor customer. My work began with flooring projects and has since expanded to support kitchen and bathroom remodeling customers.Driven by a desire to better understand the customer, I transitioned to lead the Customer Insights practice at The Home Depot. By combining traditional market research, direct customer feedback, and robust first-party analytics, my team ensures the voice of the customer informs and guides strategic decisions across the enterprise.
Experience
Director, Consumer Insights & Analytics
Apr 2024 — Present · Atlanta, GA, US
Provide market intelligence, primary research, customer analytics and consulting to The Home Depots senior leadership team to support major strategic decisions with actionable insights about our customersManage a team of technical experts who develop and manage the execution of primary and secondary research projects and customer analytics projects for a broad range of internal clients, including the executive leadership team, Marketing, Merchandising and Store OperationsSubject matter expert on the home improvement customer and provides ongoing strategic thought leadership about our markets, product categories and competitors
Education
Belmont University
Bachelor of Business Administration, Management
2008 — 2010
Motlow State Community College
Associate of Science, Business Administration
2006 — 2008
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