Bethanne Dorn
VP of Marketing at Terra Dotta | Product Marketing Leader | B2B SaaS | Global Marketing
- Role
- VP of Marketing at Terra Dotta
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Bethanne Dorn
I’m a product marketing exec who’s spent nearly 15 years helping SaaS companies build smarter go-to-market strategies, connect with actual users (not personas), and scale what works. I currently lead marketing at Terra Dotta, where we’re rewriting how global education software makes work simpler at international ed offices — and building a category while we’re at it.Before this, I ran marketing at Research Square, bringing clarity and speed to academic publishing through tech that met researchers where they are. I’ve led messaging, launches, competitive positioning, lifecycle strategy — all of it grounded in what customers actually care about, not what we wish they did.I don’t chase trends. I focus on delivering value, moving fast, and making the complex simple. And yes, I still believe marketing should drive revenue — not just awareness.If you want to talk product strategy, positioning that cuts through the noise, or how to build a marketing org that actually ships, let’s talk.
Experience
VP of Marketing
Jun 2024 — Present
Education
Illinois Wesleyan University
BA, Writing, German Studies, Music
The University of Freiburg
BA, German Studies
University of Duisburg-Essen
Germanic Languages, Literatures, and Linguistics
The University of North Carolina at Chapel Hill
Master of Arts - MA, German Studies
Duke University
Master of Arts - MA, German Studies
2015 — 2018
Skills
- Blogging
- E-Commerce
- Research
- Social Media Marketing
- Marketing
- Copy Editing
- Cms
- Html 5
- Ppc
- Online Marketing
- Public Relations
- Proofreading
- Newsletters
- Google Analytics
- Sem
- Event Planning
- Social Media
- Copywriting
- Web Design
- Public Speaking
- Writing
- Graphic Design
- Editing
- Creative Direction
- Brand Development
- Web Analytics
- Wordpress
- Web Development
- SEO
- Social Networking
- Marketing Communications
- Creative Writing
- Event Management
- Php
- Digital Strategy
- Web Content
- German
- Email Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.