Bethan Wright

Marketing Communications & Partnerships Manager @Equifax Uk

Nottingham, GB

As the Marketing Partnerships & PR Lead, I specialise in building the strategic frameworks that connect brands, fuel growth, and shape market perception. I operate at the intersection of business development and brand narrative, ensuring our B2B presence is both influential and high-impact.Currently, I own the Partnership Go-to-Market (GTM) strategy, where I focus on driving deep engagement through collaborative innovation. My role is to ensure our partnerships are strategically integrated and deliver measurable impact on market readiness and sustained commercial growth.My core focus areas include:•Partnership GTM Leadership: Bridging the gap between product, sales, and external partners to deliver cohesive launch strategies and long-term ecosystem growth.•B2B PR & Communications Strategy: Leading our external agenda and managing the corporate narrative to ensure we are consistently positioned as industry thought leaders.•Executive Collaboration: Working closely with senior leadership to translate complex business objectives into compelling external communications and market-leading campaigns.

Nottingham Trent University

Bachelor of Arts (BA), Media, Communication and Society