Bethan Beddow
Copywriter & Digital Content Creator @Rayburn Tours Ltd
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WORK HISTORY
Copywriter & Digital Content Creator @Rayburn Tours Ltd
Derby, GB
Proficient in adapting to three distinct brand voices, Rayburn Tours, Venture Abroad, and Sports Tours LTD, ensuring messaging resonates with various target audiences whilst maintaining brand consistency- Experienced at creating high-converting PPC ads and Meta ads, driving traffic and engagement through carefully crafted, performance-driven copy- Crafting compelling, SEO-optimised content that includes blog articles, landing pages, and emails, with a focus on keyword strategy to increase search visibility and organic reach- Attending conferences and marketing trips, therefore helping to maintain both stakeholder relationships and external partnerships.
EDUCATION
Bilborough College
A-Level
West Park Secondary School
GCSEs
University of Nottingham
Bachelor of Arts - BA, English With Creative Writing
ABOUT BETHAN BEDDOW
As a Copywriter & Digital Content Creator at Rayburn Tours Ltd, I bring a wealth of creativity and expertise to every campaign. With 8 months of professional experience as a Marketing Executive and a BA in English and Creative Writing from the University of Nottingham, I’m passionate about blending storytelling with strategy to create impactful content that resonates with various audiences.I have a strong background in writing, particularly in fiction and travel content, and a keen eye for editing and literary reviews. My work has been featured across a range of platforms, including the globally recognised HerCampus and the award-winning Impact Magazine. I also completed a six-week internship as a Copywriter and Digital Marketer, where I improved my skills in crafting compelling copy, conducting market research, and using analytics to drive content strategy.
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