Beth Amedeo

About Beth Amedeo

Experienced Product Marketing Manager adept at developing communication and content…

Experience

1. Sr Product Marketing Manager

   Long & Foster Companies

   May 2021 — Present · Fairfax, VA, US

   Developed communication and content marketing strategies to drive adoption and retention of business tools among real estate associates, utilizing email campaigns, training materials, product demos, and video content- Cultivated and maintained relationships with external vendors and internal partners to effectively launch and market products and programs, ensuring alignment with company objectives and goals- Spearheaded brand transition from Christie’s International Real Estate to Forbes Global Properties, ensuring alignment across external partner channels and assets managed by General Brokerage, and updated intranet and marketing collateral accordingly- Participated in company brand refresh initiative, ensuring cohesive brand messaging across all channels and collaborating with cross-functional teams to meet project timelines- ⁠Played a key role as a SharePoint administrator in improving workflow efficiencies for intranet users by creating user guides, conducting UX testing, and refining business processes in collaboration with Information Services (IS).

Education

• James Madison University

  Bachelor of Arts (B.A.), Communication and Media Studies

  2001 — 2005

Skills

• Thomsonone
• Robohead
• Certify
• Microsoft Office
• Online Advertising
• Webex
• Bugzilla
• Speech Writing
• Snagit
• Formsite
• Social Media Marketing
• Marketing Communications
• Materials Development
• Event Management
• Quickbooks
• Basecamp
• Citrix
• Openvms (Vms)
• Writing
• Adobe Acrobat
• Editing
• Newsletters
• Google Analytics
• Salesforce.com Administration
• Press Releases
• Bacons
• Survey Gizmo
• Event Planning
• Social Media
• Advertising
• Act!
• Copywriting
• Constant Contact
• Journalism
• Google Adwords
• Marketing
• Public Relations
• Media Relations
• Marketing Strategy
• Gotomeeting