Beth Thatcher
- Role
- Marketing Operations Business Lead, Content Management Consultant at Nationwide
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Beth Thatcher
Summary of Qualifications: High energy team leader and decision maker with…
Experience
Marketing Operations Business Lead, Content Management Consultant
Jun 2018 — Present
Lead Marketing Program/Project Delivery. Marketing Content Program - ensure all aspects of the program is delivered within budget, scope and schedule parameters. Ensure Marketing Leadership understands what capabilities will be delivered and how the investment is trending over the program timeline. • Act as a Business Delivery Executive on the Video on Demand tool solution. While also representing several lines of businesses in designing and implementing Video on Demand tool retention components. • Work with the Nationwide Financial teams to understand their current state processes and recommend process improvements. Identified and offered better digital solutions to business processes. • Liaison to 3rd party vendor to deliver a solution of that will enhance access to marketing assets and enable stronger integration with Agency and Sales’ needs. These processes will improve efficiencies and create cost savings at an enterprise level. Received multiple recognitions from the Business Stakeholder AVP and project leadership. • Successfully lead a Proof of Concept to assess the functionality and fit of a Sales Enablement vendor in supporting the needs of Nationwide Life insurance business and gauge reception, potential challenges, and key success factors for the adoption of a Sale Enablement platform. Recognition from the business Stakeholder as a top performer and leader.
Skills
- Project Planning
- Resource Management
- Visio
- Vendor Management
- Project Management
- Process Improvement
- Change Management
- Training
- Project Portfolio Management
- Crm
- Management
- Business Intelligence
- Pmo
- Team Building
- Business Analysis
- Program Management
- Leadership
- Forecasting
- Business Process Improvement
- Sap
- Erp
- Sharepoint
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