Beth Kotwis Carmichael

About Beth Kotwis Carmichael

Transforming Destination Marketing and Management Organizations: I’m a seasoned executive…

Experience

1. Executive Director

   Trumbull County Tourism Bureau -- Trumbull County, Ohio

   Jan 2018 — Present · Warren, OH, US

   Stepped into role at DMO funded by lodging tax collected on hotels, supporting up to 200 members. Immediately tasked with aligning the organization to a strategic vision and high-performing culture to increase visitation and visitor spending. Ensure financial stability by implementing KPIs and delivering accurate, timely reports that provide transparency to the local government and the regional and state travel industry, all while developing new partners. Won two national awards from US Travel Association for our marketing efforts with the production of the Trumbull County Visitors Guide. Ensured the organization\'s financial stability by reporting with accuracy and confirming expedient completion of annual performance assessment audits. Cultivated a positive, innovative atmosphere, a collective effort that realized high employee morale. This collaborative environment turned new ideas into tangible outcomes, benefiting not just the organization but also each individual who contributed to its success. Marketing Triumphs (20••••23) Social Media: Increase in Impressions: Our social media posts reached new heights. Paid Social CTR: A stellar 1.35%(Industry avg: 0.90%). Paid Social CPC: Just $0.69 (Industry avg:$0.63).Search Engine Marketing: CTR: A robust 4.68%(Industry avg: 3.17%). CPC: Efficient at $1.53 (Industry avg:$2.69).YouTube View Rate: 56.22%: Captivating viewers (Industry avg: 31.9%). Redesigned the company website which increased traffic by 28% and user sessions by 50%. Received multiple Ohio RUBY Awards from the Ohio Travel Association in areas like outstanding marketing innovation, collateral materials, social media, website development and marketing campaigns.

Skills

• Strategic Planning
• Association Management
• Fundraising
• Marketing Strategy
• Strategic Communications
• Volunteer Management
• Budgets
• Community Outreach
• Corporate Events
• Member Relations
• Public Relations
• Media Relations
• Event Management
• Meeting Planning
• Strategy
• Tourism
• Marketing Communications
• Grants
• Membership Development
• Non-Profits
• Event Planning
• Board Relations
• Program Development
• Management
• Leadership
• Grant Writing
• Nonprofits
• Marketing
• Board of Director Experience
• Hotels
• Partnership Marketing
• Public Speaking
• Press Releases
• Destination Marketing