Beth vander Meulen
Leading marketing initiatives to enhance brand presence and engagement.
- Role
- Director of Marketing at Ideal Builders
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Beth vander Meulen
Experienced in B2B, B2C and e-commerce marketing with a focus on strategy, branding, influencer marketing and building effective campaigns. Specialties: Branding, data-driven campaign development, omnichannel marketing, influencer management, analytics, research and voice of customer, budgeting, digital channel management.
Experience
Director of Marketing
Mar 2023 — Present · Madison, WI, US
I lead brand strategy and marketing initiatives that strengthen our presence in key commercial markets and support business growth. I oversee integrated campaigns, proposal strategy, and external communications that elevate client engagement and trust.
Education
Madison Area Technical College
Web Design I
University of Wisconsin-Madison
Six Sigma Yellow Belt
2016
Skills
- Market Research
- Editing
- Press Releases
- Event Planning
- Copywriting
- Technical Writing
- Management
- Research
- Microsoft Office
- Public Relations
- Media Relations
- Photoshop
- Social Media Marketing
- Brochures
- Social Networking
- Social Media
- Marketing Communications
- Marketing
- Blogging
- Marketing Strategy
- Adobe Creative Suite
- Newsletters
- Proposal Writing
- Email Marketing
- Indesign
- Publications
- Graphic Design
- Community Outreach
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