Beth Surowiec

Vice President of Client Services @Radius

Rochester, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2022 — Present

Vice President of Client Services @Radius

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Listening to achieve a strategic understanding of client needs focused on achieving brand growth through the development and execution of quantitative and qualitative research solutions. Supporting client specific market research goals and providing a customized path for success utilizing the Brand Growth Navigator framework including custom quant/qual solutions focused on: Brand Building, Innovation & Product Development, Communications, Market Landscape, Customer Experience, Optimization of Offerings, Customer Journey, and Targeting Strategy. Providing clients with the insights, communication tools/materials, and support needed to fully activate research insights into their organization, ensuring clients maximize the research ROI and achieve positive forward momentum.

EDUCATION

N/A

University of Detroit Mercy

Master of Business Administration - MBA, Marketing

N/A

Oakland University

BS, Marketing

SKILLS

Consumer BehaviourMarket ResearchConsumer BehaviorCompetitive AnalysisMarketing CommunicationsFocus GroupsAdvertising ResearchPrimary ResearchSegmentationMarketing StrategyProduct DevelopmentQualitative ResearchOnline ResearchBrand EquityCustomer InsightCompetitive IntelligenceManagementQuantitative ResearchAnalyticsCustomer SatisfactionMarketing ResearchSurvey Design

ABOUT BETH SUROWIEC

I am an enterprise sales and client leadership professional with 20+ years of experience…

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