Beth Sundberg

Vice President Technology Strategy @BI WORLDWIDE

Minneapolis, MN, US
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WORK HISTORY

Jun 2025 — Present

Vice President Technology Strategy @BI WORLDWIDE

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Leading technology strategy for BI WORLDWIDE’s enterprise engagement platforms, guiding the evolution of our SaaS ecosystem spanning recognition, incentives, and employee experience solutions. Responsible for aligning AI, data, and product strategy to drive innovation, scalability, and measurable client outcomes- Define and lead AI platform strategy across the recognition, incentives, and engagement ecosystem, positioning intelligent automation as a core differentiator in our market offering - Drive the architecture and roadmap for Elevate Intelligence, a suite of embedded AI agents designed to simplify decisions, reduce administrative friction, and improve program outcomes at scale - Shape enterprise data and analytics strategy, advancing unified data capabilities to strengthen insights, reporting, and platform intelligence - Partner with industry leaders and technology providers to accelerate AI integration, innovation initiatives, and strategic capabilities across the platform - Influence product roadmap and cross-business platform alignment, ensuring technology investments support long-term scalability, market competitiveness, and client value

SKILLS

MarketingInformation ArchitectureNew Business DevelopmentAnalyticsStrategyE-CommerceLoyalty ProgramsMarketing ManagementInteractive MarketingAccount ManagementIntegrated MarketingLead GenerationIncentive ProgramsTeam LeadershipProgram ManagementDigital MarketingRelationship MarketingCrmCross-Functional Team LeadershipUser ExperienceMarketing StrategyPerformance ImprovementProject ManagementSalesLeadershipTeam BuildingB2bLoyalty MarketingDirect MarketingMarketing Communications

ABOUT BETH SUNDBERG

I build intelligent platforms and capabilities that enable organizations to drive measurable behavior change, engagement, and performance at scale.As Vice President of Technology Strategy at BI WORLDWIDE, I lead initiatives that shape the future of our enterprise SaaS platforms, from AI-driven recognition systems and agentic automation to data strategy and product innovation. I partner across product, engineering, data, and client leadership to align platform strategy with business outcomes and evolving market needs.Over more than two decades with BIW, I’ve worked with Fortune 500 clients across industries to design and deliver technology solutions that influence employee engagement, sales performance, and customer loyalty at scale. Today, my focus is on building the next generation of intelligent platforms, including Elevate Intelligence, a suite of AI agents embedded directly into the employee experience to simplify decisions, reduce friction, and drive outcomes that matter.I operate at the intersection of:• Enterprise SaaS platform strategy• AI and agentic automation• Product and data transformation• Client-driven innovation• Technology leadership and organizational alignmentMy focus is translating emerging technology into real business impact - building scalable platforms that don’t just add features, but fundamentally improve how organizations operate.

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