Beth Sundberg
Technology Strategy Executive building AI-powered SaaS platforms and enterprise engagement technology | VP at BI WORLDWIDE
- Role
- Vice President Technology Strategy at BI WORLDWIDE
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Beth Sundberg
I build intelligent platforms and capabilities that enable organizations to drive measurable behavior change, engagement, and performance at scale.As Vice President of Technology Strategy at BI WORLDWIDE, I lead initiatives that shape the future of our enterprise SaaS platforms, from AI-driven recognition systems and agentic automation to data strategy and product innovation. I partner across product, engineering, data, and client leadership to align platform strategy with business outcomes and evolving market needs.Over more than two decades with BIW, I’ve worked with Fortune 500 clients across industries to design and deliver technology solutions that influence employee engagement, sales performance, and customer loyalty at scale. Today, my focus is on building the next generation of intelligent platforms, including Elevate Intelligence, a suite of AI agents embedded directly into the employee experience to simplify decisions, reduce friction, and drive outcomes that matter.I operate at the intersection of:• Enterprise SaaS platform strategy• AI and agentic automation• Product and data transformation• Client-driven innovation• Technology leadership and organizational alignmentMy focus is translating emerging technology into real business impact - building scalable platforms that don’t just add features, but fundamentally improve how organizations operate.
Experience
Vice President Technology Strategy
Jun 2025 — Present
Leading technology strategy for BI WORLDWIDE’s enterprise engagement platforms, guiding the evolution of our SaaS ecosystem spanning recognition, incentives, and employee experience solutions. Responsible for aligning AI, data, and product strategy to drive innovation, scalability, and measurable client outcomes- Define and lead AI platform strategy across the recognition, incentives, and engagement ecosystem, positioning intelligent automation as a core differentiator in our market offering - Drive the architecture and roadmap for Elevate Intelligence, a suite of embedded AI agents designed to simplify decisions, reduce administrative friction, and improve program outcomes at scale - Shape enterprise data and analytics strategy, advancing unified data capabilities to strengthen insights, reporting, and platform intelligence - Partner with industry leaders and technology providers to accelerate AI integration, innovation initiatives, and strategic capabilities across the platform - Influence product roadmap and cross-business platform alignment, ensuring technology investments support long-term scalability, market competitiveness, and client value
Skills
- Marketing
- Information Architecture
- New Business Development
- Analytics
- Strategy
- E-Commerce
- Loyalty Programs
- Marketing Management
- Interactive Marketing
- Account Management
- Integrated Marketing
- Lead Generation
- Incentive Programs
- Team Leadership
- Program Management
- Digital Marketing
- Relationship Marketing
- Crm
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Performance Improvement
- Project Management
- Sales
- Leadership
- Team Building
- B2b
- Loyalty Marketing
- Direct Marketing
- Marketing Communications
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