Beth Simmonds

About Beth Simmonds

I transform marketing challenges into measurable success stories. With over two decades…

Experience

1. Associate Manager, Content Marketing

   Novvia Group

   Jul 2025 — Present · St. Louis, MI, US

   Content Creation: Write engaging and on-brand copy for blogs, articles, website pages, email campaigns, and other marketing materials.· Visual Design: Design graphics, infographics, and basic visual assets to complement written content using tools like Adobe Creative Suite, or Canva.· Content Strategy: Collaborate with the Director of Marketing to develop and execute content strategies that align with business goals and target audience needs.· Project Management: Oversee the content production process from ideation to publication, ensuring projects are delivered on time and meet quality standards.· Cross-Channel Publishing: Publish and optimize content across multiple platforms, including the company website, blog, email, and digital campaigns.· Social Media Account Management: Manage and grow the company’s social media presence by creating, scheduling, and publishing content, engaging with audiences, and monitoring platform analytics.· Performance Analysis: Monitor and report on content performance using analytics tools. Use insights to refine content strategies and improve engagement.· Brand Consistency: Ensure all content adheres to brand guidelines, tone of voice, and messaging standards.· Collaboration: Work closely with marketing, design, product, and sales teams to ensure cohesive messaging and campaign execution.· Trend Monitoring: Stay up to date with industry trends, content marketing best practices, and emerging digital formats.

Education

• Lewis University

  Master of Business Administration - MBA, marketing, social media

  2018 — 2021

• Northern Michigan University

  English, Journalism

  2004 — 2007