Beth Sherman

About Beth Sherman

Strategic Corporate Communication with the Federal Aviation Administration, Public…

Experience

1. Strategic Corporate Communication

   Federal Aviation Administration

   Nov 2014 — Present · Washington, DC, US

   More than FAA employees working in offices and in the field, across the country andabroad, are the backbone of aviation safety. Through the FAA intranet, employee news, dailybroadcast and creative products, The Office of Communication connects these employees to FAA’s safety mission. These comms vehicles ensure employees have access to the information they need to support safety. Strong internal communications generate a more engaged, productive, and loyal workforce.Annual accomplishments• Developed and executed more than 20 distinct internal communications campaigns.• 100 creative multimedia products (print/online graphics, audio/video content)• 60 pages of Focus FAA web content with official agency messaging• 30 social media content piecesResponsibilities• Manage and protect the FAA brand and uphold the agency’s professional reputation among internal and external stakeholders.• Serve as on-air/voice-over talent for the FAA.• Develop and implement programs, procedures, and tools to support communication functions.• Collaborate with communication leads and serve as the corporate communications liaison to the Air Traffic Organization (ATO).• Analyze, develop, and deliver strategic messaging to inform and engage employees about agency activities, initiatives, and accomplishments via articles, daily broadcasts, website updates, multimedia collateral, internal messages, and talking points.• Plan and execute comprehensive communication strategies for the Air Traffic Organization.

Education

• Georgetown University

  Masters in Public Relations and Corporate Communications

  2011 — 2013

• Defense Information School

  Broadcast Journalism

  1988 — 1988

• Southern Illinois University, Carbondale

  Bachelor's degree in Broadcast Journalism

  1995 — 1997

Skills

• Videography
• Social Media
• Facebook
• Interviews
• Video Production
• Strategic Partnerships
• Strategic Communications
• Broadcast
• Leadership
• Government
• Public Policy
• Communications Planning
• Blogging
• Research
• Marketing
• Copy Editing
• Advertising
• Newsletters
• Journalism
• Operational Planning
• News Writing
• Program Management
• Broadcast Journalism
• Public Affairs
• Storytelling
• Military Affairs
• Crisis Management
• New Media
• Spokesperson
• Press Releases
• Dod
• Editing
• Message Development
• International Relations
• Ap Style
• Television
• Corporate Communications
• Public Speaking
• Community Outreach
• Community Development