Beth Schmidt

About Beth Schmidt

Experienced strategic leader with a proven track record of driving meaningful, multi-million dollar efficiencies and implementing transformational strategies across leading organizations in pharmaceuticals, healthcare, and consumer marketing. Currently serving as Sr. Director of Omnichannel at Alkermes, I lead the enterprise martech stack and orchestrate digital initiatives that enhance customer journeys, drive insights, and bring a future-focused vision to brand engagement. Leveraging cross-functional collaboration, I deliver impactful solutions.Previously, as Director of Omnichannel at Astellas, I successfully delivered a martech assessment/selection and implementation, optimized modular content strategies, realizing substantial operational efficiencies and solidifying an integrated brand planning approach across priority global brands. My leadership across the digital landscape includes impactful work at industry leaders like Weber Shandwick and Edelman, where I directed multi-channel campaigns for major brands such as GlaxoSmithKline, resulting in both engagement growth and positive brand sentiment shifts. My role in enhancing customer engagement models has consistently driven operational efficiencies and maximized ROI, ensuring that each initiative aligns with a long-term value-driven vision.With expertise that spans strategy, brand innovation, and large-scale digital transformations, I am passionate about building connected experiences that resonate, add organizational value, and align with emerging market needs. I bring a commitment to creating growth-driven, digitally savvy solutions that empower teams and enable brands to thrive in competitive landscapes.

Experience

1. Sr Director Omnichannel Activation

   Lundbeck

   May 2025 — Present

Education

• Illinois Wesleyan University

  B.A., Political Science, Women's Studies