Beth Rotert

About Beth Rotert

Retail executive with 15+ years of progressive and hands-on experience driving results, profitability, and operational excellence in people-focused, customer-centric settings. Recognized for shaping organizational strategy, fostering a culture of accountability, and achieving transformational business impacts. Trusted and collaborative people leader with a proven history of leading high-performing teams to exceed customer expectations.

Experience

1. Head of Retail Director of Operations

   Jd High Country Outfitters

   Dec 2019 — Present

   Sole decision-making executive reporting to the ownership group. Total P&L accountability and responsible for all aspects of company policies and procedures, sales forecasting and pricing strategies, cash flow analysis and inventory management, hiring and people development, and marketing and visual merchandising.• Defined success metrics, leveraging data analytics to identify business priorities and implement growth strategies, resulting in $1M in increased liquidity in 18 months.• Optimized inventory management and expanded product categories, generating a 41% lift in gross margin ROI and strengthening profitability across tenure.• Designed customer engagement strategies that increased loyalty penetration by from 42% to 65%,adding $1.85M in incremental recurring revenue over 5 years.• Developed a culture of continuous improvement, defining KPI standards for performance measurement, fueling 33% topline revenue growth and 63% profitability increase during tenure.• Defined organizational structure by optimizing headcount, standardizing compensation, and aligning benefits, reducing wage impact on P&L by 43% and lowering turnover by 75% during tenure.

Education

• Rockhurst University

  Bachelor of Science - BS, Chemistry