Beth Morgan Callender
Marketing Director
- Role
- Marketing Director at Centric Infrastructure Group
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Beth Morgan Callender
Lead cross-functional revenue and marketing operations within a high-growth environment…
Experience
Marketing Director
Nov 2021 — Present · Dallas, TX, US
Lead end-to-end brand strategy and repositioning across all channels (paid, owned, earned), resulting in stronger brand awareness and alignment with target audience segments.• Built and scaled the in-house marketing department from overseeing performance management and agency partnerships, to increase executional velocity and cross-functional alignment.• Served as Business Lead for a full CRM build out and integration. • Own marketing budget and forecasting in collaboration with finance and executive leadership, ensuring optimized spend, increased ROI, and full transparency for board-level reporting.• Partner with customer service, sales, and ops to align marketing with business priorities, integrating feedback loops and campaign performance data into quarterly planning and GTM roadmaps. • Drive executive-level storytelling presentations and digital transformations (internal, B2B and B2C), positioning marketing as a revenue-driving, strategic business unit.
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