Beth Michnowski

WORK HISTORY

EDUCATION

SKILLS

ABOUT BETH MICHNOWSKI

I am a strategic marketing executive experienced in both B2B and B2C program development and execution across a broad range of financial services disciplines including direct-to-consumer, retail, intermediary and institutional. I have a deep knowledge of retirement, wealth management and asset management offerings.My areas of focus lie in the development of industry leading integrated multi-channel marketing programs, optimizing the full range of marketing techniques including brand and advertising, content/collateral creation, direct marketing, sponsorship and events, digital marketing and sales enablement. I have a demonstrated ability to drive multi-faceted programs to successful completion while leveraging market, research, behavioral and performance data to deliver a favorable ROI in partnership with sales and business leadership teams. Educational background includes an MBA from the University of Chicago and a BA in economics from the University of Pennsylvania.Passionate about engaging consumers with education and marketing programs that foster financial well-being. An innovative marketer who takes personal accountability for on-time, expertly crafted ideas and deliverables and sharing both best and “next” practices. A doer with a true sense for developing compelling messages and stories that connect and inspire employees, investors and clients.