Beth Markowski-Roop

About Beth Markowski-Roop

MARKETING & BUSINESS EXECUTIVE An accomplished marketing executive with a proven…

Experience

1. Marketing Director

   Servicemaster By Mason Ct Ri

   Feb 2015 — Present

   Selected Accomplishments:* Overhauled website by redesigning and writing SEO-effective content. Arranged for multi-faceted digital campaign including; SEO/SEM, digital banner advertisements, monthly email marketing, and social media strategy to grow leads and customers, engage professional contacts and prospects, and increase brand awareness.* Develop vendor referral program and relationship with 80+ professional contractors in CT and RI, increasing leads, and creating a more fluid production process.* Coordinated efforts to appear in episode of Discovery Channel\'s \"Hotel Impossible\", maximizing on-screen exposure, and media promotion.* Create content and layout of brochures, print, radio, tv and direct mail advertisements, and materials for B2B and B2C campaigns, to improve ROI. Oversee customer referral, online review and branding campaigns.* Facilitated dozens of yearly events including client appreciation and anniversary events, regional marketing workshop and Co Op sponsorships, industry-related tradeshows and vendor fairs, promotional contests, networking groups, podcast & radio appearances, and Disaster Preparedness workshop for commercial businesses.* Certified Continuing Education (C.E.) Instructor providing hands-on and informative classes to Insurance and Real Estate professionals in Connecticut and Rhode Island.* Provide informative workshops on Hoarding disorder to first responders groups, property management, real estate, municipality, and insurance professionals.* Oversee business development efforts to increase yearly sales, fortify relationships with industry-related clients and customer retention program.*\"Key Award\" recipient, Ocean Community Chamber of Commerce 2024;\"Outstanding Member Award 2024\" Southern RI Chamber of Commerce;\"Networker of the Year Award\" 2017, 2018 & 2020, Southern RI Chamber of Commerce.

Skills

• Client Communications
• Print Media Sales
• Customer Retention
• Public & Media Relations
• Tv Campaigns
• Strategic Planning & Budgeting
• Lead Generation
• Media Sales
• Sponsorship
• Budgeting
• Sales
• Cross-Marketing Campaigns
• Staff Coaching & Development
• Trade Shows
• Project Management
• Newsletters
• Integrated Marketing
• Sports Marketing
• Co Op Advertising & Collaborative Marketing
• Account Management
• Marketing Strategy
• Business Development
• Sales Presentations & Negotiations
• Public Relations
• Advertising
• Networking
• Email Marketing
• Direct Mail Campaigns
• New Business Development
• Brand Awareness
• Leadership
• Radio Broadcasting
• Online Advertising
• B2b Marketing
• Market Research
• Key Account Management
• Public Speaking
• Marketing
• Market Planning
• Competitive Analysis