Beth Leroy

About Beth Leroy

I\'m an experienced Digital Marketing Manager with a demonstrated history of working in…

Experience

1. Senior Marketing Manager, Digital Channel

   SiriusXM

   Feb 2021 — Present

   Focus on developing email creatives, planning campaigns, and executing digital marketing strategies to improve key metrics including conversions, upsells and revenue- Responsible for meeting critical business goals that range from engagement to conversion- Provide day-to-day strategic support and channel best practices for various acquisition and conversion marketing channels across the email and digital channels- Monitor the health and performance of the email and digital marketing channels and be tasked with providing guidance and best practices while adhering to channel and brand standards- Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution- Facilitate the end-to-end creative development process. From writing creative briefs that are based on data driven best practices and channel insights to evaluating creative and giving appropriate feedback to support its development- Make data-driven decisions by populating performance reports, conduct A/B and multivariate testing, and communicate any immediate optimizations and improvements geared towards email and digital transaction success- Create and document assets, tracking codes, tagging, UTMs, URLs and other elements required for campaign execution and reporting- Successfully supporting the build, migration, and execution to a modular architecture for the email channel- QA and audit online sales flows from various marketing channels, ensuring offers are presented correctly and user experience is optimal.

Education

• St. Bonaventure University

  Bachelors, Business Administration/Marketing

  2008 — 2012

• St. Bonaventure University

  Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

  2012 — 2013

Skills

• Marketing
• Microsoft Excel
• Marketing Communications
• Management
• Leadership
• Windows Movie Maker
• Marketing Strategy
• Advertising
• Time Management
• Powerpoint
• Online Marketing
• Marketing Research
• Microsoft Word
• Photoshop
• Social Media Marketing
• Social Networking
• Sports Marketing
• Microsoft Office
• Facebook
• Email Marketing
• Social Media