Beth Hutchison-Lopez

WORK HISTORY

EDUCATION

ABOUT BETH HUTCHISON-LOPEZ

Experienced Enterprise B2B Marketing professional with demonstrated success working in high growth Saas companies. With more than 20 years of comprehensive integrated marketing experience, I have the tools and know how to lead organizations through demonstrative growth. At Saba I was responsible for defining and executing the marketing strategy for North America to achieve regional goals for our enterprise business. Working in concert with the Business Development team, Sales RVP\'s, Sales Enablement and other supporting functions, I drove MQL\'s and SAL quality and quantity for a healthy sales pipeline. At Epicor, I consistently surpassed revenue goals, and maximized ROI through lead generation and cost-reduction. I directed teams through successful global campaigns in competitive markets, exceeding expectations and growing relationships. A key to this success has been to integrate strategy at every step - many businesses get so caught up in daily tactical execution that they neglect the larger imperative. An effective strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. From multinational corporations to startups; from product launches to channel optimization, I have the perspective to see the complete picture, along with the wherewithal to roll up my sleeves and get the work done. Specialties: Strategic Planning • Product Marketing • Digital Marketing • Content Marketing • Nurture Campaigns • Social Media Strategy • Sales Enablement • Marketo • Search Engine Marketing • Lead Generation • Direct Marketing • Advertising • ROI Metrics & Reporting • Branding, Messaging, & Positioning • Integrated Marketing • Salesforce.com • Budgeting & Planning • Tradeshows and Events