Beth Howard

About Beth Howard

Strategic wholesale and merchandising leader with a track record of elevating and scaling national account performance through data-driven insights, team leadership, and strong retail partnerships. Known for building reporting frameworks, developing high-performing teams, and driving sustained growth by improving inventory productivity, sales performance, and in-store execution. In my current role as Director of Sales, Lab-Grown Diamonds at HRA Group, I helped build and launch a lab-grown diamond brand from the ground up. I led the development of go-to-market strategy, supported product and merchandising direction, and implemented the operational infrastructure required to scale — including forecasting, sales planning, inventory management tied to internal supply, and in-store training and incentive programs. My focus has been on creating a business that is not only successful at launch, but structured for long-term growth. Previously, I spent more than 13 years at John Hardy in progressive leadership roles across national accounts, regional management, and QVC, driving performance across key retail partners including Neiman Marcus, Saks, Nordstrom, Bloomingdale’s, Zappos, Costco, and QVC, as well as independent retailers nationwide. Across these roles, I specialized in strengthening account performance, optimizing inventory and assortment strategies, and developing teams and processes that drive consistent, scalable results. I bring a balance of analytical rigor and relationship-driven leadership, with a focus on translating complex data into clear strategies, developing teams and partners, and building the structures that enable sustained performance across wholesale and retail channels.

Experience

1. Director of Sales, Lab Grown Diamonds

   Hra Group

   Aug 2022 — Present · Las Vegas, NV, US

   Built and launched Clarity Diamond from the ground up, leading all aspects of brand commercialization, retail execution, and operational strategy within and established organization-Developed and executed the go-to-market strategy for Clarity Diamond, including product positioning, marketing campaigns, and in store sales tools-Partnered with merchandising on jewelry assortment and launch calendar-Designed and implemented a visual merchandising program, training programs, and sales incentives to meet in-store standards and ensure consistent brand presentation-Led sales forecasting, demand planning and analytics to support revenue targets, optimize inventory levels, and remain competitive-Established scalable processes and operational procedures to run an efficient brand within the existing company structure, improving cross-functional alignment and execution.

Education

• The American Intercontinental University

  Fashion Merchandising

• Indiana University Bloomington

  AI

• Purdue University

  Bachelor of Arts - BA, Retail Management