Beth Hoffman

About Beth Hoffman

Result driven Sales Leader with demonstrated success in the luxury consumer market including Men\'s and Women\'s fashion as well as fashion for the Home. Excellence in brand building, relationship management, tactical promotional planning, multi-door merchandising strategies and employee training in highly competitive markets. Enthusiastic and results-driven communicator who has managed strong, motivated teams to succeed in challenging situations.

Experience

1. Senior Manager

   GE Appliances, a Haier company

   Jan 2026 — Present

   Focus on leading and developing a team of Monogram Senior Area Sales Managers across the central United States. This position was created to support Monogram\'s continued growth through a more focused, strategic leadership model - balancing market execution with people leadership and operational efficiency.I\'m responsible for coaching and empowering my sales team, improving day-to-day execution, and creating scalable operating models across retail, contract, builder, and designer channels. A core focus of my role is elevating field capability through clear strategy, disciplined prioritization, and aligned execution-ensuring the Monogram organization is focused on the right work, in the right markets, at the right time.Key areas of focus include- People leadership and talent development, withan emphasis on elevating field capability and decision-making- Market-level Monogram strategy andprioritization, ensuring focus on the highest-impact accounts and opportunities- Executional alignment across sales and ordermanagement, reinforcing consistency and accountability at scale- Strategic engagement with dealers, builders, and designers to drive brand presence and long-term growth- Program strategy and execution across builder, trade, and incentive initiatives- Building the foundation for future expansion ofthe Monogram sales organization through disciplined structure and leadership

Education

• Northern Illinois University

  BS, Fashion Merchandising

  1988 — 1992

Skills

• Marketing
• Clienteling
• Visual Merchandising
• Sales Analysis
• Driving Results
• Store Operations
• Retail Buying
• Customer Service
• Assortment
• Account Management
• Styling
• Mannequin Styling
• Retail Sales
• Trend Analysis
• Profit
• Customer Experience
• Sales Management
• Footwear
• Apparel
• Store Management
• Training
• New Store Openings
• New Business Development
• Employee Training
• Inventory Management
• Inventory Control
• Coaching
• Time Management
• Merchandise Planning
• Luxury Goods
• Associate Development
• Fashion Buying
• Trend
• Textiles
• Fashion
• Retail
• Brand Management
• Window Displays
• Sportswear
• Marketing Strategy