Beth Hesseling

About Beth Hesseling

Marketing professional with over 20 years of experience in a variety of industries: information technology, retail and financial services. Marketing experience in both B2C and B2B environments, serving most recently as the Head of Field Marketing with Nile. Led the Central Field Marketing team for Nutanix, focusing on large enterprise accounts. Also, served in a number of marketing and branding roles for the Kroger Company, including Marketing Manager for corporate brands.Specialties: ABM, branding, digital marketing, social media, copy writing, project management, campaign planning, lean six sigma, change management, training, communication, management

Experience

1. Field and Partner Marketing Manager

   Pure Storage

   Apr 2025 — Present

   Drive marketing strategy and execution for the Central Commercial business across 16 states, aligning efforts with regional sales goals and performance metricsDevelop and implement data-informed campaigns to accelerate pipeline growth and optimize revenue impactCollaborate with key channel partners to execute joint marketing plans, leveraging analytics to increase partner engagement and measure ROI

Skills

• Strategic Planning
• Direct Marketing
• Tableau
• Market 6
• Powerpoint
• Copywriting
• Project Management
• Social Media
• Nielsen Answers
• Training
• Leadership
• Marketing Strategy
• Marketing
• Integrated Marketing
• Think Cell
• Management
• Process Improvement
• Customer Service
• Marketing Communications