Beth Harrison Meyer
Helping medtech companies enhance patient lives with highly engineered medical devices
- Role
- SVP, Global Marketing at Aptyx
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Beth Harrison Meyer
Motivated, forward thinking marketing executive with a proven record of achievements including creating new brands / categories and leading edge marketing approaches. Known for blending strategic thinking and creativity with the ability to “make the trains run on time.\" Skilled in leading initiatives from conception to completion with involvement in multiple disciplines. Versed in both consumer products and B2B. Highly adaptable with over 20 years of strategic leadership in diverse environments ranging from the Fortune 50 to start ups across various sectors including medical devices, consumer electronics, housewares, food & beverage and health & wellness.Specialties: Brand and Product Marketing, Product Development, Brand/Category Creation, Customer Experience, Strategic Planning, Opportunity Identification, Partnership Development, Event Marketing, Project Management and Cross-Functional Team Leadership
Experience
SVP, Global Marketing
Feb 2024 — Present · Chicago, IL, US
Privileged to lead marketing, including our rebranding to APTYX. At Apytx, making it happen is the way we do business. It takes an unwavering focus on quality. It takes deep expertise in engineering and know-how in molding, extrusion, coatings, and assembly. It takes integrity in action and a growth mindset: always being on the lookout for what’s possible. We believe in a collaborative approach to complex manufacturing because we know our success depends on our customers’ success. We do it because the products we make matter.
Education
University of California, Berkeley
Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
1992 — 1994
Tulane University
Bachelor's Degree, Spanish Language and Literature
1985 — 1989
Skills
- Competitive Analysis
- Product Development
- Product Marketing
- Cross-Functional Team Leadership
- Product Management
- Strategic Partnerships
- Strategy
- Consumer Products
- Business Development
- Marketing Management
- Multi-Channel Marketing
- Go-to-Market Strategy
- Marketing Strategy
- Consumer Electronics
- Product Launch
- Marketing
- Management
- Brand Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.