Beth Hanson
Senior Marketing Manager @ Perforce | Organic Inbound + Demand Generation | Strategic Marketing Leader
- Role
- Senior Manager, Marketing at Perforce Software
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Beth Hanson
I delight in developing strategies to drive inbound demand generation.I believe that expert content is the way to win in today’s oversaturated marketing landscape. All marketing strategies must be centered around content, and every strategy must be interconnected to deliver the right content to the right user at the right time. Effective marketing takes collaboration from a cross-functional teams; I enjoy both working alongside others and providing mentorship / leadership to team members.One of my specialties is search engine optimization (SEO), where I’ve earned the moniker Queen of SEO. I devise SEO strategies that win. Competitive keyword? Technical audience? No problem. I can get to page 1 for the most competitive keywords.Another specialty is conversion rate optimization (CRO). I’m passionate about user journeys and utilizing data to deliver positive web experiences. From top-of-funnel to bottom-of-funnel, I can find the right offer and language to get that conversion for any product and any industry.Outside of work, I love spending time with my husband and our two cats. I also pride myself on continuously learning — from reading to cooking to learning how to figure skate as an adult.
Experience
Senior Manager, Marketing
Nov 2024 — Present · Minneapolis, MN, US
Responsibilities:• Define global campaign / content strategy and roadmap.• Assess overall campaign and content effectiveness based on KPIs; partner w/ team to optimize results. • Provide oversight and direction to team to ensure effectiveness of marketing initiatives, including guidance in scoping out programs, etc.• Monitor KPIs and deliver regular reporting on results from inbound marketing and programs. • Collaborate with regional Field Marketing on regional content / translation strategy.• Lead a team, including 2 direct reports and 1 agency, to build global campaigns and content.About Perforce:The best run DevOps teams in the world choose Perforce to remove bottlenecks to speed up and deliver app experiences that move the needle. With Perforce’s suite of products built to develop and maintain high-stakes applications, companies can finally manage complexity with efficiency, achieve speed without compromise, and run their DevOps toolchains with full integrity. Perforce gives customers a DevOps Edge, from code to business-ready.
Education
Beloit College
Bachelor of Arts (B.A.), Literary Studies; Journalism (minor)
2008 — 2012
University of Strathclyde
non-degree, English Studies
2011 — 2011
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