Beth F.

Senior Marketing Account Manager and Strategist at UW-Madison Division of Continuing Studies

Role
Senior Marketing Account Manager at Uw Madison Division Of Continuing Studies
Location
Madison, WI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Beth F.

I have over 20 years of integrated marketing, strategy, communications, and project…

Experience

  1. Senior Marketing Account Manager

    Uw Madison Division Of Continuing Studies

    May 2019 — Present

    Marketing account managers develop and execute strategic marketing and communications initiatives in support of DCS and campus programs. We are the primary point of contact with educational program areas and serve as a liaison to the IMC creative and digital teams and external agency partners. We develop strategic marketing plans and creative briefs, manage asset production and monitor results to achieve client goals. Account Managers work closely with cross-functional teams, including recruitment and program project managers.

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Beth F. — Senior Marketing Account Manager at Uw Madison Division Of Continuing Studies in Madison, WI, US | Unifers