Beth Emrie
Product Marketing Leader
- Role
- Director of Product Marketing at Risepoint
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Beth Emrie
Beyond earning an MBA in Leadership, my professional experiences have sharpened my…
Experience
Director of Product Marketing
Oct 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Accountable for managing partner enrollment processes from initiation to completion. Hire and foster growth of a team of product marketing professionals to meet performance objectives. Oversee the health of partner programs and provide strategic guidance for account and go-to-market planning. Lead efforts in discovering new programs and verticals to drive strategic partner growth. Develop comprehensive marketing strategies both within individual channels and broadly through positioning and market segmentation. Effectively communicate insights to key stakeholders, including internal and external executive teams. Plan annual budget and drive results in collaboration within a highly matrixed organization. Key Accomplishments:• Peer leader across segments and organization for new program review process and conducting competitive analysis and market research to identify key market opportunities and challenges.• Developed and presented new program enrolment projections and strategic go-to-market plan for launching new programs and verticals to established partner executive level leadership that influenced contract renewal with 5-year projected AP revenue +107%. • Led cross-functional effort to secure new vendor for field marketing promotional assets with cost savings of approximately $35k/year while expanding promotional items available and B2B support.
Education
Butler University
BA, Spanish and Business
2001 — 2005
Butler University
MBA, Leadership
2007 — 2009
La Fundación Ortega y Gasset
Spain Study Abroad Experience
2004 — 2004
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