Beth Corso
Enterprise Brand Strategy Director at American Family Insurance
- Role
- Director, Enterprise Brand Strategy at American Family Insurance
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Beth Corso
I am a marketing leader that has proven success in building strategies and delivering results, while utilizing analytics and technology. As a experienced leader of 15+ individuals, I know what it takes to drive adoption of innovation, deliver results off of strategies, and set expectations. Having diverse career experiences, from working for a fortune 500 company to a mutual company, has provided me the skills to deliver a lift of ~350% in customer insight application development over two years and YoY lift of 45% in AI virtual assistant adoption.
Experience
Director, Enterprise Brand Strategy
Dec 2020 — Present · Madison, WI, US
Establishes and leads enterprise brand strategy through the American Family Group to align and leverage the enterprise brand capabilities, channel distributions and partnerships • Analyze the brand(s) and current strategies to find opportunities and efficiencies • Analyze marketplace trends, shifts, competitive positions, internal capabilities, and opportunities to grow the brand(s)\'s value position • Analyze the brand(s) and current strategies to find opportunities and efficiencies • Develops brand extendibility guidelines and develops co-branded offerings in partnership with key stakeholders • Develops a deep understanding of the brand promise and customer insights, partnering with key stakeholders to continually evolve the brand and product positioning
Education
Concordia University-Wisconsin
Master of Business Administration - MBA, Strategic Marketing
2019 — 2022
Southern Illinois University, Carbondale
Bachelor of Science, Finance
2000 — 2004
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