Beth Bressman
Director of Marketing I Communications I Events I Digital I Corporate Social Responsibility
- Role
- Director of Marketing and Promotions at New Jersey Monthly Magazine
- Location
- Dover, NJ, US
- LinkedIn followers
- 500 followers
About Beth Bressman
As the Marketing and Promotions Director for New Jersey Monthly and New Jersey Bride, I’m passionate about helping our clients build their businesses. Learning that a program I developed increased business makes my day! Integrated marketing programs are my specialty—it’s all about developing a strategy and using appropriate channels to reach specific goals. I describe myself as a data geek and strategic thinker with strong creative abilities who understands the relationship between marketing and sales. A cool program might be fun, but my philosophy is if it doesn’t drive revenue or increase awareness, what good is it? One of the best compliments I have ever received was from a Sales Director who told me I understand sales better than any marketer he had ever worked with. While I have been at the same company for a long time, I’m not content with the status quo. I stay up-to-date with best practices by regularly taking classes and webinars. I’m part of a virtual Marketing Director group that shares ideas and founded a local group for Marketing Directors, too. Outside the office, I’ve been a leader at a local nonprofit. I’ve volunteered to help at the library and other organizations. My most fulfilling volunteer job is helping underserved students with their college essays. Specialties: Marketing Program Leadership, Strategic Planning, Corporate Social Responsibility, B2B & B2C Marketing, Copywriting, New Market Penetration, Digital Marketing & Social Media, Project Management, Team Building & Leadership, New Business Development, Customer Acquisition & Retention, Inbound Lead Generation, Event Production, Communications Strategy, Integrated Marketing, Consumer Insight / Voice of the Customer, KPI Management
Experience
Director of Marketing and Promotions
Jan 1993 — Present · Morristown, NJ, US
Market New Jersey Monthly and New Jersey Bride (magazines and websites) to advertisers through advertising, public relations, sponsorships, special events, and joint marketing programs.Specialties: Marketing Program Leadership, Strategic Planning, Corporate Social Responsibility, B2B & B2C Marketing, Copywriting, New Market Penetration, Digital Marketing & Social Media, Project Management, Team Building & Leadership, New Business Development, Customer Acquisition & Retention, Inbound Lead Generation, Event Production, Communications Strategy, Integrated Marketing, Consumer Insight / Voice of the Customer, KPI Management
Education
Lehigh University
B.S., Marketing
1981 — 1985
Lehigh University College of Business
BS, Marketing
1981 — 1985
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