Bessie Lam
Head of Marketing, Canada @TransUnion
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WORK HISTORY
Head of Marketing, Canada @TransUnion
CA
Responsible for delivering the integrated full-funnel marketing strategy for TransUnion Canada with a focus on brand awareness and delivering long-term revenue growth.Mandate includes: Brand Management, Product Marketing, Digital and Channels Marketing, Content Strategy, Marketing Analytics, Marketing Technology, Digital Experience, Events, Sponsorships/Partnerships and PR/Communications.
EDUCATION
York University
Specialized Honours B.Sc, Actuarial Science, Mathematics for Commerce
University of Alberta
Honours B.A., Economics, Statistics
University of Toronto
Certificate in Digital Marketing Management
Queen's University
Design Thinking & Innovation
ABOUT BESSIE LAM
My education was in Actuarial Science, Economics and Statistics - my curiosity made me a marketer. I have 15+ years of experience and am a progressive product development and brand-building marketing leader focused on driving transformational business growth. I am a problem solver and complexity slayer. I am excited about leading enterprise-wide transformations and building marketing strategies to drive long-term growth. I’ve built brands from the ground up, defined value propositions, driven market-leading sales, built award-winning teams, and won marketing awards on the global stage.Specialties:Marketing & Customer Strategy, Brand Building, Value Proposition, Storytelling, Strategic Analysis, Performance Management, Business Transformation, Innovation, Lifecycle Marketing, Leadership Development
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