Bertrand Hazard

About Bertrand Hazard

If your team needs sharper positioning, better storytelling, and stronger product marketing discipline, Bertrand is the real deal\"- Clare Corriveau, VP Marketing, TekmetricWhen growth stalls, it’s usually not the product — it\'s the story. Without a clear, differentiated positioning and a unified narrative, your customers don’t see your advantage and teams pull in different directions.At Lipion, I work with executive teams to sharpen their positioning and align their organization around a unified sales narrative teams believe in and buyers can\'t ignore.What sets me apart is the combination of a proven methodology rooted in April Dunford’s proven frameworks and 20+ years of hands-on product marketing leadership experience. I know how to cut through internal assumptions, align leadership quickly, and land on a positioning and a pitch that actually shift results your board cares about.This rich experience also enables me to step in occasionally as a fractional product marketing leader to strengthen the function, clarify GTM priorities, and lead high-impact initiatives.Let\'s talk! Arrange a 30-minute call to discuss your situation and how I can help: https://calendly.com/lipionconsulting/30minActive & Past clients: ActiveDraft (construction)| ActivTrak (workforce analytics)| AskNicely (customer experience)| AptEdge (agentic AI support resolution)| Bigleaf (network optimization)| Byrst (3D modeling | augmented reality)| Concord (contract lifecycle management)| Crescendo (AI Customer Experience)| Dracal (precision data)| Honeycomb (observability)| Living Security (cyber security)| Solid (data democratization)| Sonatype (AI software composition analysis)| Tekmetric (auto repair management)| Trace (AI video processing)| Zendesk Labs (conversational experience)A little bit more about me: I bring over three decades of experience in devising and executing well-defined GTM strategies, crafting impactful messaging, and building marketing and product marketing organizations from the ground up.Past employers: SolarWinds (Transactional)| SonarSource (Product-led)| NetIQ (Enterprise)| Troux (Enterprise)| TrustRadius (Marketplace)| J.P Morgan (Consumer)| Kellogg\'s (Consumer)

Experience

1. Founder & Principal Consultant

   Lipion Consulting

   Dec 2021 — Present · Austin, TX, US

   At Lipion, I partner with Leadership teams to sharpen their positioning and align their organization around a winning sales narrative buyers can\'t ignore.What sets me apart is the combination of a proven methodology rooted in April Dunford’s proven frameworks with 20+ years of hands-on product marketing leadership experience across early-stage startups, high-growth product-led companies, and enterprise sales vendors. This rich experience also enables me to step in occasionally as a fractional product marketing leader to strengthen the function, clarify GTM priorities, and lead high-impact initiatives.Let\'s talk! Arrange a 30-minute call to discuss your situation and how I can help: https://calendly.com/lipionconsulting/30min\"If your team needs sharper positioning, better storytelling, and stronger product marketing discipline, Bertrand is the real deal\"- Clare Corriveau, VP Marketing, TekmetricActive & Past clients: ActiveDraft (construction)| ActivTrak (workforce analytics)| AskNicely (customer experience)| AptEdge (agentic AI support resolution)| Bigleaf (network optimization)| Byrst (3D modeling | augmented reality)| Concord (contract lifecycle management)| Crescendo (AI Customer Experience)| Dracal (precision data)| Honeycomb (observability)| Living Security (cyber security)| Solid (data democratization)| Sonatype (AI software composition analysis)| Tekmetric (auto repair management)| Trace (AI video processing)| Zendesk Labs (conversational experience)

Education

• Middlesex University

  BA European Business Studies, Marketing (Major), Finance, Human Resources & Logistics

  1989 — 1993

• CESEM Mediterranee, Marseilles, France

  Diplome d'Etudes Superieures Europeenes de Management, Marketing (Major), Finance, Human Resources & Logistics

  1989 — 1993

Skills

• Entrepreneurship
• Strategy
• Messaging
• Strategic Partnerships
• Product Marketing
• Salesforce.com
• Sales Enablement
• Demand Generation
• Program Management
• Product Management
• Cloud Computing
• Sales
• Email Marketing
• Saas
• Analyst Relations
• Process Improvement
• Marketing Strategy
• Lead Generation
• P&Amp;L Management
• Enterprise Software
• Enterprise Architecture
• Entrepreneur
• Management
• Online Marketing
• Crm
• Business Strategy
• Team Leadership
• Competitive Analysis
• Start-Ups
• Leadership
• Go-to-Market Strategy
• Marketing
• Strategic Planning
• Product Launch
• Product Development
• Community Marketing