Bertrand Cesvet

WORK HISTORY

EDUCATION

ABOUT BERTRAND CESVET

I am a Canadian business leader, with a strong track record in the fields of branding, creative management, marketing and international business. After joining Sid Lee in 1997, I led the company\'s transformation from a local design studio, to an internationally recognized creative micro-network of more than employees in 6 offices across Canada, France, the US and the United Kingdom. Working with top tier clients in the fields of digital marketing, advertising, experiential marketing and architecture, I seek to create work that matters (Cirque du Soleil, Adidas House Party, Adidas is All In, We The North, Made by McGill and the re-development of Place Ville-Marie). In 2009, I moved my family to Paris to establish Sid Lee\'s presence in France and in the Netherlands, which enabled me to create a strong personal network in Europe. I have worked extensively in M&A, leading seven sales and acquisition processes on behalf of both Sid Lee\'s partner group and its parent company kyu, a Japanese holding company. In 2011, along with Jean-François Bouchard and Daniel Lamarre I co-founded C2-Mlt, a globally-recognized international conference on creativity and business. From 2015 to 2019 I was an independent board member on the Caisse de dépôts et de placement du Québec, a $340B asset manager that services the Province of Québec\'s various pension funds. I left Sid Lee in 2021 and I am now focusing on active investment. I am seeking opportunities to deploy capital, and bring my brand development skills and creative expertise to high potential B2C businesses. My most recent investments include apparels brands Psycho Bunny and Kanuk.