Alessandro Bertoncello

Product Manager @Ghirardelli Chocolate Company

San Francisco, CA, US
EMAILS
a••••••••@ghirardelli.com
MOBILE NUMBERS
+15•••••••84

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WORK HISTORY

Jul 2015 — Present

Product Manager @Ghirardelli Chocolate Company

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QualificationsCreate innovation based on market research and technical knowledge of the productResponsibilitiesLead product applications for both retail and beverage/dessert menusResearch menu trends, develop recipes and lead conceptionsSupport product development with innovation and redesign projectsDevelop a comprehensive recipe database and new product launches in the innovation pipelineResearch market trends, manage seasonal calendar and support the team with product range development conceptsLead recipe development for video/photo shoots and support creative briefingsSupport new product development across the entire product lineEvaluate test samples in various applications, against competitive productsSupport product development with cross-functional teams: packaging graphics, graphic design, product documentation, following the complete production cycle, from concept to launch.

EDUCATION

1999 — 2004

Istituto d'Arte MIchele Fanoli

Master of Arts (M.A.)

2004 — 2010

Università Ca' Foscari di Venezia

Bachelor of Arts (B.A.)

SKILLS

PhotographyBrand DevelopmentPhotoshopMarketing StrategyProduct DevelopmentSocial Media MarketingSponsorshipMarketing CommunicationsIllustratorGraphic DesignPress OfficeStrategic CommunicationsCopywritingCinematographySocial MediaEvent Management

ABOUT ALESSANDRO BERTONCELLO

15+ years of International practice in brand communication, product development, graphic design, and marketing techniques.• Agency and Corporate experience, with consumer products and commercial brands • Development of Brand concepts from inception to completion• Skilled with mass production processes• Experience with UI/UX design processes• Photography, Video direction/editing for promotional purposes• Virtuoso in Visual Arts, Drawing, Painting and Calligraphy• Expert with industrial and artistic printing techniques• Master in creative suite (Illustrator, Indesign, Photoshop)• Familiarity with WordPress, Microsoft Office, KeyNote, Google AnalyticsEligible to work in US and EU. No Visa sponsorship required.

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