Alessandro Bertoncello
Product & Brand Development at Ghirardelli Chocolate Company
- Role
- Product Manager at Ghirardelli Chocolate Company
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Alessandro Bertoncello
15+ years of International practice in brand communication, product development, graphic design, and marketing techniques.• Agency and Corporate experience, with consumer products and commercial brands • Development of Brand concepts from inception to completion• Skilled with mass production processes• Experience with UI/UX design processes• Photography, Video direction/editing for promotional purposes• Virtuoso in Visual Arts, Drawing, Painting and Calligraphy• Expert with industrial and artistic printing techniques• Master in creative suite (Illustrator, Indesign, Photoshop)• Familiarity with WordPress, Microsoft Office, KeyNote, Google AnalyticsEligible to work in US and EU. No Visa sponsorship required.
Experience
Product Manager
Jul 2015 — Present
QualificationsCreate innovation based on market research and technical knowledge of the productResponsibilitiesLead product applications for both retail and beverage/dessert menusResearch menu trends, develop recipes and lead conceptionsSupport product development with innovation and redesign projectsDevelop a comprehensive recipe database and new product launches in the innovation pipelineResearch market trends, manage seasonal calendar and support the team with product range development conceptsLead recipe development for video/photo shoots and support creative briefingsSupport new product development across the entire product lineEvaluate test samples in various applications, against competitive productsSupport product development with cross-functional teams: packaging graphics, graphic design, product documentation, following the complete production cycle, from concept to launch.
Education
Istituto d'Arte MIchele Fanoli
Master of Arts (M.A.)
1999 — 2004
Università Ca' Foscari di Venezia
Bachelor of Arts (B.A.)
2004 — 2010
Skills
- Photography
- Brand Development
- Photoshop
- Marketing Strategy
- Product Development
- Social Media Marketing
- Sponsorship
- Marketing Communications
- Illustrator
- Graphic Design
- Press Office
- Strategic Communications
- Copywriting
- Cinematography
- Social Media
- Event Management
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