Bertie Allen
Franchise & Multi-Location Growth Leader | Executive Partner for Performance Marketing | Omnichannel Strategy + Operating Cadence | CPL → CAC → Revenue
- Role
- Senior Brand Strategist at Eulerity
- Location
- Charlottesville, VA, US
- LinkedIn followers
- 500 followers
About Bertie Allen
I help marketing leaders simplify complexity and scale what works.I’m Bertie M. Allen—a marketer and strategist with 15+ years of experience leading brand and performance initiatives across multiple industries. I partner with CMOs and senior marketing teams to turn performance insights into clear decisions, stronger execution, and measurable business impact.My strengths live at the intersection of strategy and operations:Building data-driven marketing plans tied to growth outcomesImproving lead quality and efficiency across paid and local channelsCreating clear reporting and business reviews that executives actually useAligning marketing with sales/ops so the full funnel performsEducation: B.S. from Florida State University; M.S. in Marketing from William & Mary.I’m also passionate about applying agentic AI to marketing workflows—automating the repetitive, tightening feedback loops, and freeing teams to focus on high-leverage work.Outside the office, you’ll find me refereeing youth soccer with the U.S. Soccer Federation—where communication, composure, and leadership matter every minute.Open to connecting with leaders and teams who want to scale smarter.
Experience
Senior Brand Strategist
Jan 2026 — Present · New York, NY, US
Education
University of Richmond - Robins School of Business
Master of Business Administration - MBA, Business/Commerce, General
2020
Florida State University
Bachelor of Arts - BA, International Affairs
William & Mary – Raymond A. Mason School of Business
Master of Science - MS, Marketing
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