Berta Tuzuner
Business Performance Associate Director - Global Trade Solutions Europe and Americas @HSBC
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WORK HISTORY
Business Performance Associate Director - Global Trade Solutions Europe and Americas @HSBC
London, GB
Drive commercial performance across Europe and the Americas trade and supply chain finance portfolios, aligning sales execution to cross-border client growth opportunities.• Partner with regional sales and product leadership to strengthen pipeline quality, and enhance revenue generation across corridor-driven flows.• Deliver strategic performance insights to senior stakeholders, supporting decisions on wallet expansion, market penetration, and resource allocation.• Coordinate multi-country GTB initiatives to improve commercial effectiveness and execution discipline.
EDUCATION
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Bachelor's degree, Department of Business Administration
ABOUT BERTA TUZUNER
I bring a cross-functional background spanning sales, product, and business performance within trade driven and cash and working capital focused organisations.I am a senior professional with over 20 years of international experience across sales, product, and business performance execution, with deep exposure to trade, supply chain finance, working capital optimisation, and cash management.My experience centres on translating strategy into execution, shaping product propositions, and improving commercial effectiveness, supported by a strong understanding of how trade flows, payables, receivables, and liquidity interact across operating models. I am recognised for simplifying complexity, working effectively across functions and geographies, and bringing clarity and follow-through to initiatives.
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