Bert McDowell
Senior Marketing Executive
- Role
- Institutional Marketing at Carrier Enterprise
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Bert McDowell
Charismatic marketing leader driven by creativity and inspiration with experience in driving measurable results. Extensive experience in building and creating brands, strategy development, sales & market planning, messaging and communications, marketing execution and talent management in consumer driven products. Enjoys building and leading global teams to deliver creative solutions that have a measurable impact on the business. Core strengths include proven ability to increase productivity and profitability through marketing insights, cross-functional team leadership, collaboration and communication and known for driving growth through strategic and innovative consumer and customer understanding and insight. Specialties: Marketing, Consumer insights, Strategy, Competitive intelligence, Innovation, Advertising, Brand Management, Positioning, Segmentation, Messaging, PR, Analyst Relations, Influencer Marketing, Social Media, Demand Generation, Market Analysis, Business Transformation
Experience
Institutional Marketing
May 2022 — Present · Greensboro, NC, US
Education
Wake Forest University
MA, Psychology
1984 — 1986
Wake Forest University
Master of Arts, PSYCHOLOGY
Campbell University
Bachelor of Science, PSYCHOLOGY
Wake Forest University
Master of Business Administration, Marketing
Wake Forest University - Babcock Graduate School of Management
MBA, Marketing
1986 — 1989
Campbell University
BS, Psychology
1981 — 1984
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