Berrak Celik
Senior Product Manager @NewStore
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WORK HISTORY
Senior Product Manager @NewStore
Berlin, DE
Own product strategy and execution across a portfolio spanning order management, order routing, inventory management, order fulfillment, shipment, reservations, and runner. Contribute to company-level annual planning and product investment decisions. Designed a support ticket analysis process enabling trend identification and data-driven product prioritization. Active contributor to a PM guild driving AI tool adoption for product management workflows.
EDUCATION
Orta Doğu Teknik Üniversitesi / Middle East Technical University
Industrial Engineering
SKILLS
ABOUT BERRAK CELIK
I\'m a Senior Product Manager with deep experience building products in enterprise software and SaaS — from ERP and e-commerce implementations to modern omnichannel platforms serving global retail brands.I\'ve worked across the full product lifecycle: discovery, strategy, execution, go-to-market. My approach to product work is rooted in continuous discovery — user interviews, assumption testing, rapid prototyping — with a focus on getting to a first end-to-end iteration fast and reducing time to value.Currently exploring how AI can augment product management — building my own tools and contributing to a PM guild focused on workflow automation.
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