Bernadette Irizarry
Vice President, Product & Design at Sony Pictures
- Role
- Vice President, Product & Design - Platform Experience at Sony Pictures Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bernadette Irizarry
I am a digital innovator and transformational leader who has built and led cross-disciplinary teams for over twenty years. Leveraging my creative roots in design, I guide the development of award-winning products, experiences, and campaigns across multiple categories, including media and entertainment, non-profits, and tech.I thrive at the intersection of UX, business strategy, and tech-driven design, architecting smarter products, brands, and businesses through the mastery of customer-centric design and data-driven insights. I have the mind of a maker, the eyes of a designer, and a heart that champions diverse, inclusive, and visionary teams. I currently lead the Platform Experience team at Sony Pictures Entertainment, revolutionizing our products by bringing B2C thinking to B2B enterprise. I’m a regular speaker at conferences, advocating for empathy within institutional infrastructures, I am the editor of Advances in Information Architecture, and currently serve on the boards of various organizations focused on elevating underserved communities in design and tech.
Experience
Vice President, Product & Design - Platform Experience
Jan 2020 — Present · Culver City, CA, US
Drive new series and catalog sales through best-in-class interactivity andimmersive product experiences. Lead global team of UX, content,engineering, and operations specialists responsible for a portfolio ofdistribution applications including streaming, marketing, presentation, andanalytics platforms.
Education
UCLA School of Theater, Film & Television
Producing
2025
UCLA School of Theater, Film & Television
Screenwriting for Television - Drama
2023 — 2024
Purchase College, SUNY
Bachelor of Fine Arts (BFA), Sculpture and Design; Minor in Economics
Skills
- Start-Ups
- Creative Direction
- Architectural Design
- Social Networking
- Social Media Marketing
- Experience Design
- Business Strategy
- Entertainment
- Mobile Devices
- Television
- Film
- Video Production
- Product Development
- User-Centered Design
- Strategic Leadership
- Operations Management
- Strategy
- E-Commerce
- User Experience
- Marketing Strategy
- Digital Production
- Digital Marketing
- Web Design
- User Experience Design
- Video
- Graphic Design
- Strategic Planning
- Information Architecture
- Digital Media
- Social Media
- User Interface Design
- Management
- Creative Strategy
- Leadership
- Advertising
- Website Development
- Marketing
- Visionary
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