Bernie Crerand
Transformational leader and executive.
- Role
- Vice President, Head of Access and Value at EMD Serono, Inc.
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Bernie Crerand
Top-performing Pharmaceutical Executive with more than 20 years of experience and a strong track record of achieving demonstrated results. Visionary leader with documented success in developing and driving broad-scale strategic initiatives. Extensive experience in leading regional and national account management teams. Developed contracting strategies and financial modeling for community oncology, IDNs and payer contracts. Experienced in building high performing teams and creating a high impact culture.
Experience
Vice President, Head of Access and Value
Oct 2025 — Present
I am proud to lead account management and drive the strategic direction and operational execution of market access initiatives across diverse channels, including trade, regional accounts, national accounts, and strategic enterprise accounts.
Education
Cleveland State University
MPA, Economic Development
1993 — 1995
American InterContinental University
MBA, Marketing
2004 — 2005
The Ohio State University
BA, Journalism/Advertising
1985 — 1990
Skills
- Sales Management
- Management
- Product Launch
- Strategic Planning
- Sales
- Selling Skills
- National Account Management
- Biotechnology
- Cardiology
- Business Analysis
- Oncology
- Urology
- Strategy
- Diabetes
- Leadership
- Sales Effectiveness
- Consultative Selling
- Business Strategy
- Coaching
- Healthcare
- Cross-Functional Team Leadership
- Pharmaceutical Industry
- Pharmaceutical Sales
- Sales Operations
- Contract Negotiation
- Selling
- Account Management
- Marketing
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