Bernice Clark
EVP of External Affairs (Marketing, Government & Community Relations, Public Affairs) @New York City Economic Development Corporation
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WORK HISTORY
EVP of External Affairs (Marketing, Government & Community Relations, Public Affairs) @New York City Economic Development Corporation
New York, NY, US
Lead all communications activities for NYCEDC, a mission-driven, nonprofit organization that promotes a comprehensive economic development approach for a vibrant, inclusive and globally competitive economy across the five boroughs of NYC.
EDUCATION
Barnard College, Columbia University
Bachelor of Arts - BA, Sociology/Program in the Arts (Piano Performance)
NYU Stern School of Business
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT BERNICE CLARK
I am a senior strategic leader with significant marketing, external/internal communications, business and partnership development and organizational operations expertise, along with nonprofit experience and extensive private industry credentials. I am skilled in creating a seamless audience and stakeholder journey online & offline and driving the full marketing communications cycle from data analysis, insights and strategy to execution and measurement.In my current role, I have extended utilizing communications and organizational leadership skills gained in the private sector and nonprofit boards to drive exceptional results in mission-oriented organizations.I am passionate about maximizing the integration of brand strategy, creative digital and social content, storytelling, and experiential marketing. I have also been tapped in both my current role at NYCEDC and past role at Macy\'s as a leader on culture and inclusion, serving as a knowledgeable senior advisor to organizational leadership and employee resource groups.Most of all, I bring an entrepreneurial approach to every challenge, thrive in roles that \"have never been done before\", confidently build relationships and collaborate with co-senior team partners and recognize the honor of coaching teams for growth and professional/personal achievement. Specialties- Skilled in mission driven organizational leadership, data driven and creative marketing, external communications, stakeholder and community engagement and business development- Exceptional results leading digital marketing and media transformation, organizational change management, cross-functional and multi-brand collaboration- Accomplished in cohesive brand positioning, brand strategy, multimedia storytelling, content strategy and creation, audience and consumer analytics and insights- Successful at driving performance marketing strategies including engagement, acquisition, conversion and loyalty to efficiently build audience and patron base.
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