Bernhard Rackl
Managing Director Geschäftsführer @Raecks Gmbh
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WORK HISTORY
Managing Director Geschäftsführer @Raecks Gmbh
Kerpen, DE
EDUCATION
OTH Regensburg
Betriebswirt (VWA), Economics, Organisation, Marketing
SKILLS
ABOUT BERNHARD RACKL
More than 20 years of business- and IT experience in eCommerce/eBusiness/Online-Sales with a track record of building and operating eCommerce and digital strategies with B2C, D2C, B2B retailers and manufacturers• Companies: Conrad Electronic, A.T.U Auto-Teile Unger, Kaufland, Berner Group, Arrowhead Engineered Products • Industries: Consumer Electronics, Car Parts & Accessories, Mobility, Automotive After Market, Food and Non-Food, Fashion Retail, Maintenance, Repair and Operations (MRO), Powersports, Gardening Equipment, Outdoor Power Equipment, Agriculture-Spare-Parts, SAP & IT-Consultancy, across Europe and in the U.S.• C-Level-Experienced strategist, international and intercultural team & community builder, customer-centric, analytical, sales- and ROI focused• Experience in fast paced digital change management and business transformation: creating eBusiness strategies, launching eCommerce businesses, growing online marketing, website conversion and optimization, CRM, operations and P&L, omni-channel, mobile strategy • Passionate driver of agile and traditional/hybrid project management (IPMA, Scrum, OKR)• Implementation and management of sophisticated digital marketing for customer acquisition, customer loyalty, web traffic and lead generation• Highly experienced in the management of omni-channel digital and direct marketing programs, including pay-per-click, SEO, affiliates, Partnerships, white label shops, online display, PR, social media, CRM, eMail marketing, online communities, direct mailing, in- and outbound call-centers, customer service and -retention• Experienced in hiring and leading multicultural teams and business growth across Europe• Management of strategic partnerships, agency business relationships, and optimizing marketing and IT budgets• Strengths: hands-on, very pragmatic, developing and driving online and IT strategy, roadmap execution, online sales activities, projects and technology innovations, covering both aspects in eCommerce/eBusiness: business objectives and IT systems, Make- or buy, in- or outsourcing, team development and team recruitment
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