Bernd Rützler
Executive Vice President Marketing, Brand Management International @Kärcher
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WORK HISTORY
Executive Vice President Marketing, Brand Management International @Kärcher
Heading the international Marketing and Brand Management department at the Kärcher Headquarter, with a total of 51 employees and about 8 freelancers.Heading the sub departments marketing projects (project management, print production, translation, merchandising, sponsoring, international coordination), market research, graphic design, packaging design, new media, exhibitions and trade marketing.Responsible for all product launch materials and communication strategies.Reporting directly to the CEO, Hartmut Jenner.
EDUCATION
The Berlin School of Economics and Law
Diploma / MBA, Marketing
ABOUT BERND RÜTZLER
A marketing, strategy and communications specialist with 25 plus years blue chip…
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