Bernd Appelhans
Large Enterprise Account Executive @Staffbase
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WORK HISTORY
Large Enterprise Account Executive @Staffbase
Partnering with some of the most iconic brands and DAX 30 companies to help leaders reach all employees (from HQ to the frontline) with communication that moves people.
EDUCATION
Tecnológico de Monterrey
E-Business, Organizational Learning, Psychology
Universität Witten/Herdecke
MBA, General Management
International University in Germany
BA, International Management & Corporate Communication
altMBA
Entrepreneurship
SKILLS
ABOUT BERND APPELHANS
From building water systems in Nicaragua to advising the C-Suite, one lesson stands out:Communication moves people. And people move the world.At Staffbase, I help enterprise leaders turn communication into a force that moves people — from alignment to action across thousands of employees.We do this through a unified experience for both desk and frontline workers: App, Intranet, Email, Screens. The all-in-one internal comms platform, integrated into your existing IT tech stack.Where do most organizations struggle? The HQ bubbleDecisions are clear at the top, blurry everywhere else. The middle layerExpected to communicate, but not equipped to. The frontline gapIf they’re out of the loop, your company is out of sync.What can executives change? Include the frontline Make sure everyone is in the loop with a first-class employee app. Best-in-class companies reach >90% weekly usage. Put yourself out there Show up with 10 likes, 5 comments, and 1 post/video per week. Start small and build toward daily presence — consistency is key. Empower visible leadership Create an environment where others follow your lead. Engagement scales when leaders show up at every level.That’s how trust is earned.And how leadership turns into a force that moves people.
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