Bernd Grasser
Director Global Off-highway Business Iam at Zf Aftermarket @ZF Group
Signup · Get unlimited contacts
WORK HISTORY
Director Global Off-highway Business Iam at Zf Aftermarket @ZF Group
Schweinfurt, DE
Bringing the independent aftermarket into focus within an OEM-dominated industry is no small task and it’s the challenge I’ve taken on at ZF Aftermarket. My role is to expand access to high-quality off-highway parts, helping distributors and repair shops move beyond manufacturer-controlled networks. I work at the intersection of sales, strategy, pricing, and distribution, ensuring that our independent partners have the products, support, and market insights they need to thrive.Collaborating with global distributors, wholesalers, and service providers, I build pathways for sustainable growth by strengthening supply chains, optimizing sales strategies, and aligning pricing with market realities. With 30+ years in aftermarket sales and distribution, I bring practical, results-driven solutions that help businesses succeed in an evolving market.
EDUCATION
University of Bayreuth
Diploma, Sports Economics
ABOUT BERND GRASSER
I don’t believe in doing things halfway. If I commit to something, I stand behind it completely.For over 30 years, I’ve been deeply embedded in the world of aftermarket, sales, and independent distribution. Building networks, optimizing operations, and driving business forward across global markets. Today, at ZF Group, my role is about more than just sales. I act as a catalyst, bringing the independent aftermarket into focus within an organization historically centered around OEM/OES business. It’s about shifting perspectives, opening new opportunities, and ensuring that customers can access high-quality parts outside of manufacturer-controlled networks.I didn’t start in the automotive industry. My background is in sports economics, and my first sales role had me selling running shoes.I learned early that people do business with people. That lesson shaped everything that followed.My career has taken me across Asia, Europe, and India, where I built businesses from the ground up, handed global sales over to regional teams, and ensured that product strategies aligned with real-world needs. Whether setting up an aftermarket subsidiary in India, restructuring sales in China, ASEAN and Japan, or leading category management for commercial vehicles, I’ve always believed in practical, honest solutions.I don’t sell products I don’t believe in. I don’t push things for the sake of pushing them. Customers, whether a wholesaler, a workshop, or a distributor trust us because we do what we say. If something isn’t possible, I say so. But if I say I’ll try, they know I’ll give it everything. This counts as well for outside of work, while doing sports and traveling the world in authentic way.If you\'re in the independent aftermarket space, navigating distribution challenges, or simply passionate about making things work better, let’s talk. I believe every conversation has the potential to drive real change.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.