Bernard Schmidt

Sr Director of Ecommerce @National Vision Inc.

Duluth, GA, US

I am responsible for developing and executing the company\'s e-commerce strategy to drive sales, revenue growth, and profitability through online channels. My role focuses on enhancing customer engagement by implementing strategies for customer retention, personalized marketing, and customer service excellence. I drive the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.A key part of my responsibilities includes continuously improving the user experience on our websites, emphasizing navigation, product search, and checkout processes to increase conversion rates. I build and monitor key performance metrics, conduct data analysis, and generate regular reports to evaluate the effectiveness of e-commerce initiatives and identify areas for improvement.Collaboration is central to my role, as I work closely with cross-functional teams, including IT, marketing, and merchandising, to ensure seamless integration of e-commerce operations with other business functions. I oversee the management, maintenance, and optimization of multiple e-commerce websites, ensuring an efficient and user-friendly shopping experience. Additionally, I manage the e-commerce budget, effectively allocating resources to achieve strategic goals while optimizing return on investment.

Mount St. Joseph University

BA