Bernard Schmidt
Technology Growth Catalyst | Director of Product Management | Digital Transformation | Innovative e-Commerce Leader
- Role
- Sr Director of Ecommerce at National Vision Inc.
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Bernard Schmidt
Drives strategic vision and guides Fortune 500 companies toward success as a seasoned…
Experience
Sr Director of Ecommerce
Jun 2024 — Present · Duluth, GA, US
I am responsible for developing and executing the company\'s e-commerce strategy to drive sales, revenue growth, and profitability through online channels. My role focuses on enhancing customer engagement by implementing strategies for customer retention, personalized marketing, and customer service excellence. I drive the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.A key part of my responsibilities includes continuously improving the user experience on our websites, emphasizing navigation, product search, and checkout processes to increase conversion rates. I build and monitor key performance metrics, conduct data analysis, and generate regular reports to evaluate the effectiveness of e-commerce initiatives and identify areas for improvement.Collaboration is central to my role, as I work closely with cross-functional teams, including IT, marketing, and merchandising, to ensure seamless integration of e-commerce operations with other business functions. I oversee the management, maintenance, and optimization of multiple e-commerce websites, ensuring an efficient and user-friendly shopping experience. Additionally, I manage the e-commerce budget, effectively allocating resources to achieve strategic goals while optimizing return on investment.
Education
Mount St. Joseph University
BA
Skills
- Strategy
- E-Commerce
- Marketing Strategy
- Creative Direction
- Marketing Research
- Digital Strategy
- Retail
- Website Development
- Interactive Marketing
- Digital Marketing
- Website Merchandising
- Online Advertising
- Banner Ads
- Leadership
- Email Marketing
- Merchandising
- Social Media Marketing
- Web Analytics
- Technical Assistance
- Management
- Integrated Marketing
- Web Design
- Online Marketing
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.