Bernardo Meza

About Bernardo Meza

I am a marketing and business executive with a general manager mindset who believes big brands should still feel personal.As a CMO, my focus is on Personalization at Scale, using data and AI to move past \"one-size-fits-all\" marketing and show up for customers in moments that matter. I build digital ecosystems that turn complex products into seamless, omnichannel journeys. What I am focused on right now:• Agentic AI: Moving from simple automation to predictive, helpful customer interactions.• Cultural Integration: Finding where a brand fits into sports, tech, and entertainment to drive real connection.• Agile Growth: Leading \"test and learn\" teams that prioritize measurable ROII am passionate about the future of digital growth and how connectivity can transform the modern consumer journey. Let\'s connect.Brand Wins & Breakthroughs: Built & Scaled High-Performing Teams: Grew UFCU’s marketing org 5×, creating a culture of innovation and collaboration that delivered record-breaking 3× growth in member acquisition versus competitors. Transformed Digital Ecosystems: Launched best-in-class e-commerce platforms and led omnichannel marketing initiatives—boosting website traffic by 40% and conversions by 50%. Ignited Global Campaigns: Led viral brand campaigns generating 5B+ views, reshaping brand affinity and digital relevance across global audiences. Drove Category Disruption: Repositioned beverage and CPG brands through cultural insights, fueling double-digit growth and market share gains. Activated Purpose Through Brand: Translated data into human connection; aligning customer needs with business strategy to elevate impact at scale.

Experience

1. Chief Marketing Officer

   UFCU

   Jan 2022 — Present · Austin, TX, US

   Tasked with revitalizing the $4.5B UFCU brand and expanding the business through insight-driven campaigns, driving record-high membership and customer satisfaction in our 90-year history.