Bernardo Lobo

Head of Design @Cannara Biotech Inc.

Montreal, QC, CA

Award-Winning Brand Leadership:Led four distinct brands, including Tribal, recognized as “Brand of the Year” in 2022 and 2023.Positioned Nugz and Orchid CBD consistently among the Top 10 cannabis brands in Canada since 2022- Team Management & Collaboration:Directed a multidisciplinary team comprising a senior designer, social media specialist, product expert, and events/promotions specialist.Collaborated with internal departments, including sales, product development, marketing, HR, and IT, to ensure cohesive brand strategies.Managed outsourcing partnerships with 3D artists, photographers, videographers, web developers, and corporate communications teams- Innovation & Sustainability:Developed glue-free, easy-to-assemble packaging, combining sustainability with impactful design.Pioneered the responsible integration of AI tools to optimize branding and align with market trends- Marketing & Measurable Impact:Worked closely with the Sales team to execute designs for social, digital, and traditional advertising, including store window displays.Contributed to Cannara Biotech’s record-breaking financial performance, with standout campaigns across digital, print, and in-store channels- Creative Expertise:Directed storytelling, packaging design, in-store creatives, photography, video production, and e-commerce web design.Delivered innovative, regulation-compliant designs that boosted brand visibility and consumer loyalty- Strategic Vision & Industry Impact:Strengthened Cannara Biotech’s position as a leading cannabis producer in Canada by aligning design strategies with market demands and customer expectations.

Faculdades Integradas Helio Alonso

i.e. Bachelor of Comunication, Advertising/ Marketing

Concordia University

Continuing Education, Web Page, Digital/Multimedia and Information Resources Design

Ibmec

Post-Graduation in Business Administration (CBA/MBA), Business Administration