Bernardo Lessa-Bastos

About Bernardo Lessa-Bastos

My name is Bernardo Lessa-Bastos, I am an entrepreneurial, creative marketing executive with a history of elevating brand equity through leadership on 360-degree campaigns for global and regional firms in higher education, biotechnology, entertainment, CPG, automotive, and other industries.I serve as the University Marketing Director for Florida National University, a leading higher education institution in South Florida with over 40 years of educational excellence.Prior to this, I held leadership roles in the branding and advertising field. During the course of my career, I managed highly successful multicultural programs targeting Latin America, the Caribbean, and the US for General Mills, Cisco, Dell, Microsoft, General Motors, Sony, Symantec, Nextel, and other globally respected brand holders.My skills include 360-Degree Marketing Strategy • Brand Architectures • Concept Development • Operations Leadership • Vision Definition • Creative Direction • Promotions • Print • Digital • Broadcast • Events • Point-Of-Sale • Advertising • Public Relations • Business Development • Budgeting • Project Management • Agency Management • Staff Leadership • Talent Development and more. In addition to English, I am fully fluent in Spanish, Portuguese, and Italian.If you would like to learn more about how I can positively impact your business, I encourage you to contact me through LinkedIn.

Experience

1. Marketing Director

   Florida National University

   Nov 2022 — Present · Miami, FL, US

Education

• EARJ - Escola Americana do Rio de Janeiro

  1995, High School/Secondary Diplomas and Certificates

  1988 — 1995

• Florida International University

  Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies

  1999 — 2002

Skills

• Leadership
• Marketing Communications
• Public Relations
• Business Strategy
• Market Planning | Analysis
• Digital Media
• Creative Direction
• Social Media
• Negotiating
• Budgeting & Timelines
• Negotiation
• Email Marketing
• Brand Development
• Search Engine Marketing (Sem)
• Direct Marketing
• Business Development
• Media Planning
• Digital Marketing
• Ooh
• Marketing Strategy
• Sales
• Web Analytics
• Integrated Marketing
• New Media
• Interactive Marketing
• Strategic Planning
• Online Advertising
• Digital Strategy
• Mobile Marketing
• Social Media Marketing
• Client Engagement
• Market Penetration
• New Business Development
• Entrepreneurship
• Strategy
• Advertising
• Strategic Partnerships
• Online Marketing
• Sem
• Television